Home > news > Course Description for Session I of Course II, 2012 ISP, SYSU - Economics

Course Description for Session I of Course II, 2012 ISP, SYSU - Economics

Course Description for Session I of Course II, 2012 ISP, SYSU - Economics


12 lectures on 4 topics will be delivered in Session I in the afternoon. The brief introduction of these 4 topics is as follows:


Topic 1 An overview of China Economy

Lecture Introduction

The overall objective of this course is to provide senior managers with awareness and understanding of issues of doing business in China, with respects to the general introduction to the business environment of China, taxation and financial issues, business models and more importantly, the cultural values that might facilitate your business communication with the local Chinese partners. The objective of class sessions is to provide with new perspectives on the Chinese business development, exploring the application through comparison and case study. The course stresses understanding the essence of business environment, which consequently, will be helpful to business decision-makers in the both private and public sectors.


Topic 2 Chinese Culture and Chinese Management

Lecture Introduction

About this topic, the instructor will introduce Chinese culture from different dimensions based upon Hofstede’s work and Fons Trampannars’s model. Some key concepts like Guanxi, Mianzi, family etc are discussed in the class. In addition, a brief introduction of Chinese traditional philosophy is given in the end.


Topic 3 Business Law and Practices in China

Lecture Introduction:
This lecture is composed of three parts. The first part is a basic review of China's legal environment. The second part is about the IP legislations in China. In the third part, the students will study the enforcement issue of IP laws in China and a case concerning the IP dispute between China and U.S. will be the focus of analysis.


Topic 4 Multi-national Company Management in China

Lecture Introduction:
This lecture focuses on the global strategies of Chinese multinational enterprises. Through real examples and case studies of Chinese enterprises in the world markets, it will introduce Double Diamond Model and the Quadruple A Model of global strategy. Students will be exposed to such practical issues as the formulation of global strategies, international business models, and how to cope with foreign direct investment problems.



 Speakers’ Introduction of Session I Economics


Part of the speakers’ introduction is as follows. The introduction of the other speakers will be uploaded to the website later.


1. Jiang LIN


LIN Jiang, who received his PhD from Jinan University of Guangzhou and Bachelor and Master’s Degrees in Economics from Sun Yat-sen University of Guangzhou, is currently the Chairman and Professor of the Department of Public Finance and Taxation, Lingnan (University) College, Sun Yat-sen University. Prof. LIN was an Economic Research Analyst of Research Department of China Merchants Holdings Co; Ltd during 1988 to 1991 and a Deputy General Manager of Finance Center of the Group during 1993 to 1997. He was the Deputy Director of the Department of Consultancy and Training, the Hong Kong Chinese Enterprises Association from 1991 to 1993. He was also Executive Directors of Union Bank of Hong Kong Limited and China Merchants Hoi Hung Co; Ltd. Prof. LIN has numerous published books and articles focusing on the areas of Finance, Public Finance and Taxation, Regional Economics in recent years. Prof. LIN also holds several positions in the academic associations in both Guangdong Province and also China.


2. Yanmei ZHANG


Yanmei Zhang, Associate Dean of International Programs, Lingnan (University) College, Sun Yat-sen University, Guangzhou China. From 1989 to 2001, Ms Zhang worked for the School of Foreign Languages, Sun Yat-sen University as associate professor and deputy department head. She received her master degree in Applied Linguistics in Leicester University, UK in 1999 and MBA degree in Nottingham University in 2004.

Ms Zhang joined Lingnan in 2004 as a teaching faculty member. She teaches courses such as Organizational Behavior, Cross-cultural Management and Managerial Communication. She was invited to teach “Cross-cultural Management” in different universities in Italy and Germany. Her research interest covers MBA education and cross-cultural management.

As the associate dean of International Programs at Lingnan, Ms Zhang has taken a lot of responsibilities in fulfilling its internationalization strategy. She has played an active role in helping Lingnan for its AMBA and EQUIS accreditation and support Lingnan’s many international programs.


3. Songhua HU

Introduction: Currently working as Associate Professor in Management at Lingnan College, Sun Yat-sen University; Received Ph.D. degree from the University of Cincinnati, U.S.A. Instructed graduate and undergraduates at two American universities and two Chinese universities. Worked as a visiting scholar and International Faculty Fellow at Sloan School of Management, Massachusetts Institute of Technology during 2003 & 2006. Published books in English, and a number of academic articles in both domestic and international journals. Received Excellent Paper Awards at several International Conferences. Taught Managerial Economics, International Business Management and other business courses. Having been invited to give lectures in many cities such as Beijing, Shanghai, Lanzhou, Hangzhou, Guangzhou, Shenzhen, Trieste (Italy), Lyon (France), etc. Interviewed and reported by newspapers and other media such as Yang Cheng Evening News, Southern City Daily, Guangzhou Television Station – Finance Program, and Hong Kong Island Daily.

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